The Saturday Evening Post Makes Big Book History

The Saturday Evening Post Makes Big Book History

  The interest of Judge Curtis Bok, owner and publisher of The Saturday Evening Post, is piqued when he learns of A.A. from two Philadelphia friends. Bok then calls on hard-nosed reporter Jack Alexander to tell the organization’s story. The resulting 7,500-word article is published in the magazine on March 1, 1941, putting Alcoholics Anonymous on the map of public consciousness and spurring a dramatic increase in Big Book sales and membership alike.
 With the appearance of the Jack Alexander article sales of the Big Book were launched in a major way, and a second printing was made. Sales continued to accelerate almost every year since.

Cover of Saturday Evening Post, March 1, 1941

'Alcoholics Anonymous'

The Year

1941

March 1st

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